Twice a Day
Some do it twice, some three times a day. It is part of our daily routine. Healthy and well-kept teeth are a status symbol, and make us seem more attractive and sympathetic. Although we are taught the perfect brushing techniques for our teeth from an early age, according to various schemes and instructions, each person brushes his or her teeth in his or her own way. I use a manual toothbrush and brush my teeth twice a day. I brush my teeth for about two minutes. Calculated over one year, this is about 24 hours that I spend brushing my teeth. Since brushing teeth is part of the automated routine, I wanted to focus on this everyday activity and visualized my personal process of the brushing routine. As I wanted to focus on the facial expressions that we make unnoticed when brushing teeth, I deliberately omitted the toothbrush itself. Thus I play with the initial uncertainty of what my symbols could mean at first glance.
Fiona Hügi, 21, is in her last year studying visual communication in her hometown of Basel. After graduating from high school, she attended the preliminary course for design in Basel and then began her studies. Her focus is on typography, with a preference for font and book design. Her work typically deals with personal or light-hearted, charming topics that contain a good amount of humor.