Our bodies perform magnificently to keep us alive and on track — it is our responsibility to provide them with the energy needed. Current food labels make it difficult to understand the nutrition-value of a product. ‹Macronutrient Pyramids› is a visual vocabulary depicting daily needs combining it with the specific absorption of macronutrients for five types of consumers. These types are based on a 35 year old woman, 165 centimeters tall, and with a weight of 65 kilograms. What differentiates them is their lifestyle: the first type of woman works in an office having almost no activity, the second is an athlete, the third does bodybuilding, the fourth is at the end of her pregnancy and the fifth is strictly on an Atkins Diet. All of these types of women require different amounts of macronutrients. Their diverse daily needs of carbohydrates, proteins, and fat are represented by individual rectangles inside the pyramids. Additionally, it is shown how eight different kinds of food affect each of these types by filling their respective macronutrient area.
Michèle Rietzl is studying towards a degree in graphic design at the University of Design Schwäbisch Gmünd. She is intrigued by information design and its power to visualize complex correlations as a simple and clear messages. Michèle is driven by the democratic idea of design that strives to talk to each and everybody. She is very passionate about working with typography, photography, editorial and corporate design.